Privacy & Cookie Policy - Swallowtail Archaeology

Privacy Policy

1. Introduction

This Privacy Policy provides you with details of how Swallowtail Archaeology collects and processes your personal data through your use of its website www.swallowtailarchaeology.co.uk, and through all your pre-contractual and contractual communications with Swallowtail Archaeology.

Swallowtail Archaeology processes personal information and is registered with the Information Commissioner’s Office (ICO) to this effect.

Collection and storage of Client personal and sensitive data are undertaken in full compliance with ethical and legal considerations, and are UK General Data Protection Regulation (GDPR)-compliant. This meets the requirements for properly handling personal data as defined in the law, and in accordance with UK Data Protection Act (2018) legislation.

If you have any questions about this privacy notice, please contact Swallowtail Archaeology using the details set out below.

Contact Details

Swallowtail Archaeology’s full details are:

Full name: Dr Rachel E. Swallow, Swallowtail Archaeology

Email address: admin@swallowtailarchaeology.co.uk

Postal address: Former Natwest Bank, Scotland Street, Ellesmere, Shropshire. SY12 0DF.

It is very important that the information Swallowtail Archaeology holds about you is accurate and up-to-date. Please let Swallowtail Archaeology know if at any time your personal information changes by emailing admin@swallowtailarchaeology.co.uk.

2. What data does Swallowtail Archaeology collect about you, for what purposes, and on what grounds Swallowtail Archaeology processes it.

Personal data means any information capable of identifying an individual. It does not include anonymised data.

Swallowtail Archaeology may process the following categories of personal data about you:

Communication Data that includes any communication that you send to Swallowtail Archaeology, whether that be through the contact form on its website, through email, text, social media messaging, social media posting, or any other communication that you send to Swallowtail Archaeology. Swallowtail Archaeology processes this data for the purposes of communicating with you, for record keeping, and for the establishment and practice of the Archaeology Agreement/Contract. Swallowtail Archaeology’s lawful ground for this processing is its legitimate interests which in this case are to reply to communications sent to Swallowtail Archaeology, to keep records, and or the establishment and practice of the Archaeology Agreement/Contract.
Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. Swallowtail Archaeology processes this data to supply the goods and/or services you have purchased and to keep records of such transactions. Swallowtail Archaeology’s lawful ground for this processing is the performance of a contract between you and Swallowtail Archaeology and/or taking steps at your request to enter into such a contract.
User Data that includes data about how you use Swallowtail Archaeology’s website and any online services together with any data that you post for publication on its website or through other online services. Swallowtail Archaeology processes this data to operate its website and ensures that relevant content is provided to you, to ensure the security of its website, to maintain back- ups of its website and/or databases, and to enable publication and administration of its website, other online services and business. Swallowtail Archaeology’s lawful ground for this processing is its legitimate interests, which in this case are to enable Swallowtail Archaeology to properly administer its website and its business.
Technical Data that includes data about your use of Swallowtail Archaeology’s website and online services such as your IP address; your login data; details about your browser; length of visit to pages on Swallowtail Archaeology’s website; page views and navigation paths; details about the number of times you use its website; time zone settings, and other technology on the devices you use to access Swallowtail Archaeology’s website. The source of this data is from website analytics. Swallowtail Archaeology processes this data to analyse your use of its website and other online services; to administer and protect its business and website; to deliver relevant website content and advertisements to you, and to understand the effectiveness of Swallowtail Archaeology’s advertising. Swallowtail Archaeology’s lawful ground for this processing is its legitimate interests, which in this case are to enable Swallowtail Archaeology to properly administer its website and its business and to grow its business and to decide its marketing strategy.
Marketing Data that includes data about your preferences in receiving marketing from Swallowtail Archaeology and its third parties and your communication preferences. Swallowtail Archaeology processes this data to enable you to partake in our promotions; to deliver relevant website content and advertisements to you; and to measure or understand the effectiveness of this advertising. Swallowtail Archaeology’s lawful ground for this processing is its legitimate interests, which in this case are to study how clients use Swallowtail Archaeology’s products/services; to develop them; to grow Swallowtail Archaeology’s business; and to decide its marketing strategy.
Swallowtail Archaeology may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising Swallowtail Archaeology serves you. Swallowtail Archaeology’s lawful ground for this processing is legitimate interests, which is to grow its business. Swallowtail Archaeology may also use such data to send other marketing communications to you. Swallowtail Archaeology’s lawful ground for this processing is either consent or legitimate interests (namely to grow its business).

Swallowtail Archaeology does not collect:

Any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
Any information about criminal convictions and offences.

Where Swallowtail Archaeology is required to collect personal data by law, or under the terms of the contract between Swallowtail Archaeology, and you do not provide Swallowtail Archaeology with that data when requested, Swallowtail Archaeology may not be able to perform the contract (for example, to deliver goods or services to you). If you do not provide Swallowtail Archaeology with the requested data, Swallowtail Archaeology may have to cancel a product or service you have ordered. However, if Swallowtail Archaeology does cancel, you will be notified at the time.

Swallowtail Archaeology will only use your personal data for a purpose it was collected for, or a reasonably compatible purpose if necessary. For more information on this, please email Swallowtail Archaeology at admin@swallowtailArchaeology.co.uk. In case Swallowtail Archaeology needs to use your details for an unrelated new purpose, Swallowtail Archaeology will let you know and explain the legal grounds for processing.

Swallowtail Archaeology may process your personal data without your knowledge or consent where this is required or permitted by law.

Swallowtail Archaeology does not carry out automated decision-making or any type of automated profiling.

3. How we collect your personal data

Swallowtail Archaeology may collect data about you by you providing the data directly to Swallowtail Archaeology (for example by filling in forms on its site or by sending Swallowtail Archaeology emails). Swallowtail Archaeology may automatically collect certain data from you as you use its website by using cookies and similar technologies. Please see Swallowtail Archaeology’s cookie policy below.

Swallowtail Archaeology may receive data from third parties such as analytics providers (e.g. Google) based outside the UK; advertising networks such as Facebook based outside the UK; such as search information providers such as Google based outside the UK; providers of technical, payment and delivery services, such as data brokers or aggregators.

Swallowtail Archaeology may also receive data from publicly-available sources such as Companies House and the Electoral Register (or their equivalents) based inside the UK.

4. Marketing Communications

Swallowtail Archaeology’s lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow Swallowtail Archaeology’s business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if (i) you made a purchase or asked for information from us about Swallowtail Archaeology’s goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, Swallowtail Archaeology may send you marketing emails without your consent. However, you can still opt-out of receiving marketing emails from Swallowtail Archaeology at any time.

Before Swallowtail Archaeology shares your personal data with any third party for their own marketing purposes, it will get your express consent.

You can ask Swallowtail Archaeology or third parties to stop sending you marketing messages at any time by following the unsubscribe links at the bottom of all of Swallowtail Archaeology’s emails or by emailing Swallowtail Archaeology at admin@swallowtailarchaeology.co.uk at any time.

If you opt-out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations, etc.

5. Disclosures of your Personal Information

Swallowtail Archaeology may have to share your personal data with the parties set out below:

Service providers who provide IT and system administration services;
Professional advisers, including lawyers, bankers, accountants, auditors and insurers;
Government bodies that require Swallowtail Archaeology to report processing activities or otherwise disclose your personal data;
Market researchers and fraud prevention agencies;
Third parties to whom Swallowtail Archaeology sells, transfers, or merge parts of Swallowtail Archaeology’s business or its assets.

Swallowtail Archaeology requires all third parties to whom it transfers your data to respect the security of your personal data and to treat it in accordance with the law. Swallowtail Archaeology only allows such third parties to process your personal data for specified purposes and in accordance with Swallowtail Archaeology’s instructions.

6. Data Security

Swallowtail Archaeology has put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. Swallowtail Archaeology also allows access to your personal data only to those employees and partners who have a business need to know such data. Swallowtail Archaeology will only process your personal data on its instructions and must keep it confidential.

Swallowtail Archaeology has procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if it is legally required to do so.

7. Data Retention

Swallowtail Archaeology will only retain your personal data for as long as necessary to fulfil the purposes Swallowtail Archaeology collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for, Swallowtail Archaeology looks at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires Swallowtail Archaeology to keep basic information about its clients (including Contact, Identity, Financial and Transaction Data) for six years after they stop being clients.

In some circumstances Swallowtail Archaeology may anonymise your personal data for research or statistical purposes, in which case it may use this information indefinitely without further notice to you.

8. Your legal rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask Swallowtail Archaeology to complete information you think is incomplete.
Your right to erasure – You have the right to ask Swallowtail Archaeology to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask Swallowtail Archaeology to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability – You have the right to ask that Swallowtail Archaeology transfers the personal information you gave to Swallowtail Archaeology to another organisation, or to you, in certain circumstances.

You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email Swallowtail Archaeology at admin@swallowtailArchaeology.co.uk.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, Swallowtail Archaeology may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or refuse to comply with your request in these circumstances.

Swallowtail Archaeology may need to request specific information from you to help Swallowtail Archaeology confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. Swallowtail Archaeology may also contact you to ask you for further information in relation to your request to speed up Swallowtail Archaeology’s response.

Swallowtail Archaeology tries to respond to all legitimate requests within one month. Occasionally it may take longer than a month if your request is particularly complex or you have made a number of requests. In this case, Swallowtail Archaeology will notify you.

If you have any concerns about Swallowtail Archaeology’s use of your personal information, you can first make a complaint to us at admin@swallowtailarchaeology.co.uk (full contact details above).

Should we not resolve your concern to your satisfaction, you can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

9. Third-party links

Swallowtail Archaeology website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Swallowtail Archaeology does not control these third-party websites and is not responsible for their privacy statements. When you leave Swallowtail Archaeology’s website, you are encouraged to read the privacy notice of every website you visit.

10. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of Swallowtail Archaeology’s website may become inaccessible or not function properly. For more information about the cookies Swallowtail Archaeology uses, please see our Cookie Policy, below.

Cookie Policy

What is a cookie?

A cookie is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website, so that when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of Swallowtail Archaeology’s site.

How does Swallowtail Archaeology use cookies?

Swallowtail Archaeology uses cookies to track your use of our website. This enables Swallowtail Archaeology to understand how you use the site and track any patterns about how you are using its website. This helps Swallowtail Archaeology develop and improve its website and products and/or services in response to what you might need or want.

Cookies are either:

Session cookies:
These are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page, but they do not collect any personal data from your computer; or
Persistent cookies:
A persistent cookie is stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. Swallowtail Archaeology uses persistent cookies for Google Analytics.

Cookies can also be categorised as follows:

Strictly necessary cookies:
These cookies are essential to enable you to use the website effectively, such as when buying a product and/or service, and therefore cannot be turned off. The services available to you on Swallowtail Archaeology’s website cannot be provided without these cookies. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
Performance cookies:
These cookies enable us to monitor and improve the performance of Swallowtail Archaeology’s website. For example, they allow Swallowtail Archaeology to count visits, identify traffic sources and see which parts of the site are most popular.
Functionality cookies:
These cookies allow Swallowtail Archaeology’s website to remember your choices and provide enhanced features. For instance, Swallowtail Archaeology can provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested, such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.